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Nirma’s success is synonymous with its advertising and marketing strategy. When Karsanbhai Patel, the founder of the brand, started selling his detergent powder, he decided to call it Nirma, derived from the name of his daughter Nirupama. In the early years, the Nirma packet featured a lady washing …

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Mar 22, 2017·MUMBAI: India is washing its dirty linen all right, but is increasingly less public about it. In 2016, listed laundry behemoths Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed signs of fatigue: From the standpoint of market-share gains, the year wasn’t the very best either for Nirma …

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List of herbs like lemon, neem and rose used in the powder with no problem to the skin. Top 10 Best Indian Brands of Washing Powder. ... Nirma washing powder is one of the most popular detergent brand in ... The bright yellow color packet…

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He started Nirma washing powder and started packing Nirma on the packet. Formulated a unique washing powder for three years and started selling powders. But in the meantime, Karsanbhai also quit his government job. He used to ride to his office by bicycle and sell washing powder …

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Exploding the myth that ‘better quality always demands higher price, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands.

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Rs 23 / Kilogram (Approx). Base : Water soluble Packaging Size : 180g, 500g, 1kg and 25kg Use : For washing clothes Fragrance : Lemon Perfumed : Yes Far-famed for the outstanding range of Laundry Washing Powder…

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Mar 22, 2017·MUMBAI: India is washing its dirty linen all right, but is increasingly less public about it. In 2016, listed laundry behemoths Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed signs of fatigue: From the standpoint of market-share gains, the year wasn’t the very best either for Nirma …

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Apr 23, 2017·He named his detergent powder as “Nirma” in the memory of his loving daughter Nirupama who passed away in an accident. Every day, Bhaiji, was able to sell a minimum of 15–20 packets.

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Patel named the powder as Nirma, after his daughter Nirupama. Patel was able to sell about 15-20 packets a day on his way to the office on bicycle, some 15 km away. By 1985, Nirma washing powder …

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May 31, 2020·It begins and closes out with the “Nirma girl,” the brand’s mascot who is seen twirling on the packets of washing powder. And as all this happens, a jingle plays in the background: “Washing powder Nirma, Washing powder Nirma. Doodh si safedi Nirma se aaye. Rangeen kapda bhi khil khil jaaye. Sabki Pasand Nirma…

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Right until the seventies, washing powder in India was more or less synonymous with Hindustan Lever’s Surf detergent powder. It was far from affordable, but it had no real competitors. That changed in the mid-seventies with the emergence of Nirma, a washing powder …

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